QUESTION 3 (Scenario 1-1) One person receives a direct mall piece from Super K that offers a free T-shirt with a Super K logo on it and thinks the offer is pretty cool. Another person receives the same direct mail piece and thinks that anyone who would display the name of a grocery store on his or her clothing must be unsophisticated. The differing interpretations are most likely the result of differing content the rules and regulations of the direct mail medium incorrect target marketing the sallent social networks of the recipients 4 pc QUESTION 4 Scenario 1-4) In one city Biggies a competing retail outlet opens a store across the street from a Sam-Mart. A battle for business ensues One of the tools both chains use in their fight for customers is advertising Sam-Mart runs three different commercials that stress the point that it has very low prices Biggles' runs three different commercials that stress the point that it has very friendly Salespeople Which one of the following practices are the two stores engaging in External positioning Product polloning Corporate advertising Intemal positioning point