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Question 3 Some of the quickest emergency assistance to victims of Hurricane Katrina did not come from the American Red Cross or FEMA. It came
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Some of the quickest emergency assistance to victims of Hurricane Katrina did not come from the American Red Cross or FEMA. It came from WalMart. Millions of people were displaced or otherwise affected by the Gulf Coast calamity. Many waited for days as agencies struggled to provide assistance. WalMart moved faster than traditional emergency aid groups because the retail giant has mastered:
strategic allying
distribution smoothing
channel power management
participative channel management
supply chain managemen
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