QUESTION 3 u 3 A commonly used means of segmenting markets is by A. risk tolerance. B. demographics. C. manufacturer. D. ownership. nal The marketing function of broadening the scope of marketing deals with A. the role of marketing in noneconomic exchanges. B. evaluating the needs of both final and organizational consumers. C. the role of marketing in nonprofit organizations. D. societal issues and global marketing, as well as the role of the Web