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Question 3 Word -of-mouth Personal needs Past experience Communications Expected service Customer GAP 5 [CS) Perceived service External communications to consumers GAP 1: Service delivery
Question 3 Word -of-mouth Personal needs Past experience Communications Expected service Customer GAP 5 [CS) Perceived service External communications to consumers GAP 1: Service delivery (including GAP 3 pre- and post-contacts) (MR) GAP 4 {Conformance] Communication Translation of perceptions into Provider service quality specifications GAP 2 [Dastole Management perceptions of consumer expectations Based on the GAPS approach to service design, such as depicted above, Gap 5 occurs when customers perceive that what they receive as service is far from what they expected earlier. Give an example for each of the other 4 gaps
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