Question 30

is the A brand line extension has important objectives for the company. These objectives will include: A. to increase overall sales and market share for the company B. to appeal to more potential customers with a new product offering with different product attributes and characteristics C. to gain loyalty to the manufacturer marketing the product line extension D. A. & B. E. A., B., &C. Five characteristics affect the rate of acceptance of a new product. degree to which a product is perceived as fitting with a person's lifestyle and product preferences A. compatibility B. relative advantage C. complexity D. trialability E. A. & D. The success of a new product can be directly related to A. its lower price B. its distribution among service providers C. its repurchase frequency D. its profitability E. its advertising and other promotional expenditures The advantage of using a product spacing/perceptual map is that it provides a better understanding of consumer's perceptions about brands, so a company might: A. evaluate opportunities for new product introductions B. to specifically and solely realign its packaging and pricing strategies during the Decline stage of the Product Life Cycle as a single function C. improve product/brand positioning communication and develop new product possibilities A. & B. A. & C. D. E. A company wants to evaluate the potential success of a new product and distributes the product in groups of stores that have agreed to carry new products for a fee. This method of new product evaluation is less expensive and faster than other methods of new product testing as is known as A. automated test markets B. bases test markets C. controlled test markets D. leveraged test markets E. physical-planned test markets