Question 31 (10 points) In class we discussed characteristics of an innovation that impact new product diffusion (i.e., the rate of adoption). Identify these characteristics and very briefly explain how each relates to the possible adoption of innovative new product success or failure (5 points). It has been said that strong brand loyalty can assist a firm when it launches a new product using the same brand name. Why might this be the case (3 points). Identify two things a firm should do after making a prototype but before commercializing a new product (2 points)