QUESTION 31 When purchasing a product or service, consumers can be influenced by social factors, including A. Biological needs B. The fear of performance risk C. Reference groups OD. Their income level O E. The temperature in the store QUESTION 32 When Kripa realized that her jacket was too thin for winter in New York, she was faced with O A. An external information search B. Pre-purchase cognitive dissonance OC. An unsatisfied need OD. A social need QUESTION 33 In many supermarkets, there are chocolate bars, packs of gum, and other small snacks by the check-out counter. Managers put these products there to encourage O A. An extended search for information O B. Satisfaction of performance risk O C. Impulse purchasing O D. An external locus of control O E. Habitual decision-making