QUESTION 32-36

32. Suppose the decision rule Mr. A uses is elimination-by-aspect model (cutoff = 6). Which of the following options will he choose? a. Vancouver b. Edmonton C. Winnipeg 6 d. Toronto e . Montreal Suppose Mr. A first uses conjunctive model (cutoff = 5), and then uses disjunctive model (cutoff = 8). Which of the following options will he choose? a. Vancouver b. Edmonton C. Winnipeg d. Toronto e . Winnipeg and Toronto 34. Suppose the decision rule Mr. A uses is additive difference model. Which of the following options will he choose? a. Vancouver b. Edmonton C. Winnipeg d. Montreal e . Vancouver and Toronto 35. Many East Asian countries are collectivist cultures. In these cultures, a. appeals to normative beliefs take on greater significance. appeals to individual beliefs take on greater significance. appeals to the evaluation component are especially important. adding new beliefs is especially important. changing the speed at which individuals process information becomes especially 36. The match-up hypothesis stresses the importance of congruence between which of the following factors' a. the price of a product and the quality of the product b. the complexity of the message and consumers' ability to process the information C. the expectation of consumers about a product and the actual performance of the product the image of the source and the image of the product e . the valence of the information and consumers' mood state