Question #33

Marketing

FlavorOne Inc. sells its signature frozen desserts in the country of Calibra. It has been in the same business for 10 years and wants to pursue a diversification strategy. Which of the following should be its next move?

Introduce multi-flavored health drinks in the country of Calibra

Introduce multi-flavored health drinks in the country of Zima

Issue membership cards with attractive offers for its regular customers

Issue a budget-friendly line of desserts for its existing customers

Introduce its signature frozen desserts in the country of Zima