Question 37 Why would a business choose an indirect channel that is less profitable than a direct to consumer channel? Because it will reach a broader audience Because you have a stronger rolationship with the customer Because the contribution margin is higher than going direct Because you have better control of selling price to end user Question 38 Segmentation involves finding groups with common needs who will respond similarly to the same marketing message. Targeting includ determining the financial value of each of these segments. Which of the following Spark Distribution Partners provides the best potenti provide strong segments AND long-term financial success in targeting them? Florida Department of Education Colorado Workforce Development Council The Urban Assembly Odysseyware If a company sells an old warehouse that's no longer needed; which of the following would be the effect on the company's cash flow? Increase in cash from oporating activities Increase in cash from investang activities: Increase in cash from financing activities None of these Question 36 Of the following, which reason best describes how a company's short-term financial sustainability is affected if the company's net cash flow position continues to worsen? If potential investors think that a company's net cash flows are rapidly worsening, thoy may decline to invest in the compeny. Net cash flow only determines iong-term financial bustainability. If the net cash cutfiew amounts are too high, the compary's profit margins will suffer: Current cash flow Irends accurately forecast future cash flows