Question 39 (1 point) This question has multiple correct answers: Which of the following is true for building successful long-term customer relationships? Select 2 correct answeris) [3 Smart. customer-centred companies focus on maximizing customer satisfaction. [3 If the product's performance fails to meet expectations, the customer is dissatisfied. [3 Companies that understand the exact perceived value of their product can create more effective marketing strategies. Question 28 (1 point) This question has multiple correct answers: Which of the following is an argument for higher prices on the seller side for the marketing perspective? Select 2 correct answeds} C] Using market intermediaries leads to costs getting added and result in a final higher price. C] Marking up prices excessively to increase profit margin O Regulated prices due to public policies Question 24 (1 point) IU has decided to promote her new album's merchandise by designing them for 16 year old girls who will attend her album tour in Busan, South Korea, exclusively. She is hoping to highlight Busan and it's coastal beauty as a part of her work as a tourism ambassador for South Korea. What target market technique is she using? 0 Mass-marketing O Micromarketing 0 Local Marketing Question 33 (1 point) If you are selling apples from your farm, what type of target marketing technique would be best suited for you? Undifferentiated/Mass Marketing O Differentiated marketing Concentrated marketing MoreQuestion 26 (1 point) Variety, quality and assortments are all characteristics of the Product element in Marketing Mix. Question 20 (1 point) When describing the Marketing Mix element Product, from a customer's viewpoint it can be identified as a Customer cost for buying the solution that they perceive beneficial or valuable. Question 21 (1 point) Mark is a long time customer of Pen&Paper Co. He owns a small printing shop, and so he does not need too many stationary or paper supplies per month. But when he does buy small units. he always goes for Pen&Paper Co. What time of customer is Mark? 0 True Friend Question 13 (1 point) Narnia Company has found a ground. breaking formula that let's them create their current products more efficiently and while reducing cost of production and environmental impact. They are now working on a digital ad that will explain this to their customers. What type of sustainable marketing is this? 0 Societal Marketing 0 Innovative Marketing O Sense-ofmission Marketing Question 38 (1 point) This question has multiple answers: Grouping consumers based on similar needs and buying behaviours, regardless of geographical location or origin, is called: Select 2 correct answer(s) O Intermarket Segmentation Cross-market Segmentation O Cross-border marketing
