Evaluate eBays fee structure. Is it optimal or could it be improved? Why? How?

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Evaluate eBay’s fee structure. Is it optimal or could it be improved? Why? How?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 12:13 AM

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Evaluate eBays fee structure. Is it optimal or could it be improved? Why? How?

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eBays pricing structure was developed to attract highvolume sellers and deter those who list on...View the full answer

Marketing management

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