Why has eBay succeeded as an online auction marketplace while so many others have failed?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:13 AM

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Why has eBay succeeded as an online auction marketplace while so many others have failed?

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eBay is an online auction and shopping website in which individuals and businesses can buy ...View the full answer

Marketing management

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