Question 39 (2.5 points) What is NOT the reason media planning and buying is an important part of any advertising campaign? Advertisers usually pay much more money to place ads in different media than to produce advertising messages. If you make a very creative ad for a new MP3 player targeting teenagers but place it in a local daily newspaper, your campaign will not be successful because of the wrong media choice. Media are not well understood because they develop fast and their effects on audiences are not easily measured. All of the above are the reasons for media planning and buying importance. None of the above is a reason for media planning and buying importance. Page 39 of 40 Next Page Previous Page