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Question 4 1 . 5 p t s Brenda was a marketing intern and was asked to collect information on customers and potential customers from
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Brenda was a marketing intern and was asked to collect information on customers and potential customers from social media sites, blogs and other online resources. She thought she was just doingusywork, but her attitude changed when she figured out that she was really doing
qualitative research.
data mining.
market scanning.
collection research.
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