Question #4: (1 point) Suppose Delta Airlines is exploring launching a clothing brand and you have been tasked with estimating the discount rate for the various projects associated with this possible launch (pun intended). Describe your method for doing so. Hint: I am not asking for a calculation, but rather:

1. What is the appropriate starting point (firm, industry, location, etc) to begin collecting the data you need to do your calculations? (.5)
2. What data do you require? (.25)
3. Exactly where would you expect to find those data? (.25)