Question $4(1$ point$)$

Which of the following is true with regard to a company objectivescompetitor oriented pricing strategy?

This strategy only implicitly considers customer perceptions of value and is often used by smaller firms that lack the necessary knowledge or experience to set prices based on information other than competitors' prices.

It may be used by non$-$market leaders to signal that their products are of similar quality to those sold by market leaders.

It may involve both setting prices similar to those of major competitors or changing prices to meet those of major competitors.

This strategy can be a way for new brands to have their products compared or categorized according to those sold by already existing competitors.

All of the above.

Question $5(1$ point$)$ Saved

Which of the following is true with regard to a company objectivescustomer oriented pricing strategy?

This pricing strategy takes into account a variety of factors including promotion and distribution strategies, brand reputation and status, convenience, and situational influences.

This strategy takes into account the same factors as a company objectives$-$competitor oriented strategy.

Demand curves for prestige and premium products and services are generally downward sloping.

Demand always increases when price decreases.

All of the above.