Question $4$

$1$ pts

$......$ divides people into groups according to how time is spent, the importance of things around them, beliefs, and socioeconomic characteristics such as income and education. A recent study of baby boomers, by Unilever, found four segments partially based on$...............$characteristics: savvy savers; daily planners; and plain and practicals.

$$ geodemographics segmentation; personality

$$ lifestyle segmentation; lifestyle

$$ demographics segmentation; motives

$$ geodemographics segmentation; motives