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Question 4 (10 points) Listen A search campaign generates 1134 impressions, 123 clicks at a cost of $167.28 and yields 11 conversions. Another search campaign

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Question 4 (10 points) Listen A search campaign generates 1134 impressions, 123 clicks at a cost of $167.28 and yields 11 conversions. Another search campaign generates 1134 impressions, 55 clicks at a cost of $48.95 and yields 5 conversions. Calculate the CPC, the CTR, the CR and CPA for each. Evaluate the two campaigns

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