QUESTION $4$

$25$ MARKS

Consider a retail corporation operating various retail formats in South Africa, each treated as a distinct Strategic Business Unit $($SBU$).$ Explain the concept of the BCG matrix in strategic management, highlighting its relevance in evaluating SBUs within a diversified retail entity. Subsequently, categorize each retail format into the BCG matrix quadrants $($Stars$,$ Question Marks, Cash Cows, and Dogs$),$ justifying your placement for each format based on their market growth rate and relative market share. Illustrate your discussion with examples or hypothetical scenarios to support your categorizations and elucidate the strategic implications for the corporation.