QUESTION 4 [20 Marks] You are employed as a supply chain specialist at British Airways operating in South Africa. Critically discuss how the role of information technology would support companies in supply chain intensive industries and analyse the characteristics of information used in that technology. Make reference to British Airways in your discussion.

QUESTION 5 [20 Marks] When it comes to business prospects, all organizations try to implement effective marketing mix strategies to ensure consistent operations. While these strategic approaches help a business sustain product development procedures, it also inflicts a humongous impact on issues concerning product development and promotion. In terms of global marketing, most multinational companies and retail firms aim to implement sustainable marketing mix strategies to build and expand their products or services to grab a considerable portion of foreign market share. This not only helps them to generate the desired revenues but also helps a business to enhance its customer base in the target market.Source: https://www.researchgate.net/publication/348166087_Global_Marketing_Strategic_Approaches_on_Multi_National_Companies_Product_Development. Give a thorough explanation of the significance of supply chains in the context of global markets and the methods retail firms are using to access those markets based on your introspection.

QUESTION 6 [20 Marks] A company's attempts to take into account the effects of their products' trip through the supply chain, from the procurement of raw materials to manufacture, storage, distribution, and every transportation connection in between, are referred to as supply chain sustainability. Examine the opportunities for improving supply chain sustainability in a company of your choice. Use relevant examples to support your answer.