Question 4 2.5 points We can use a few bases (e.g., demographic, psychological, social, behavioral) when segmenting a market. A toothpaste market can be segmented based on cavity prevention, teeth whitening, sensory (good smell) appeal, taste (for children), sensitive gums (for the elders). A Goodyear ti salesperson at a tire shop can segment the tire buyers based on security, saving, status, and performance. The tooth paste segmentation and the tire sales bases represent segmentation approach. O A psychological O B. psychographic (AIO) O C. benefit (behavioral) O D. demographic