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QUESTION 4 [30 Marks] Consider the Characteristics of the Marketing Communications Mix and create a communications mix strategy for a new restaurant in an area

QUESTION 4 [30 Marks]

Consider the Characteristics of the Marketing Communications Mix and create a communications mix strategy for a new restaurant in an area that you are familiar with. Your discussion must include in detail, the communication content, communication objectives, communication tools that would be used at the different stages in the Product Life Cycle for the service firm of your choice.

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