Question $44$

$4$ pts

If you go to a fancy steak house and see a hamburger on the menu for $$1\mathrm{.}19$ or if you go to a fast food restaurant and see a hamburger on the menu for $$24\mathrm{.}00,$ you'd think something was not right. Marketers understand you are comparing those posted menu prices to your own

reference price.

expected value.

learned dining costs.

perceived cost.