Question $4$

$4$ pts

Business$-$to$-$business advertising agencies charge their clients service fees because

business$-$to$-$business advertising is regulated by the Federal Trade Commission.

the commission rate on industrial media is only $5$ percent.

the standard agency commission does not cover all agency costs.

unlike a commission system, a fee system involves no negotiations at all.

a fee system has a long historical pedigree.