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Question 4 (6 points) Analyze the following situations and suggest which market entry strategy is most likely to be successful. Circle the type of strategy

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Question 4 (6 points) Analyze the following situations and suggest which market entry strategy is most likely to be successful. Circle the type of strategy (trading or investing), and then identify the specific market entry strategy. While it is understood that many organizations will use several market entry strategies. Provide a justification for your response. A small Canadian gourmet foods company is looking to export to the U.S. for the first time. It wants to maximize profits, but does not have a lot of resources to devote to this new activity. It does not need to have control over the marketing and sales activities. It is willing to make slight adjustments to its product for the new market. It is ready to trade immediately and does not want to engage in substantial risk. As this is a new activity, it wants to be able to stop exporting quickly if the activity is not meeting its goals Question 4 (6 points) Analyze the following situations and suggest which market entry strategy is most likely to be successful. Circle the type of strategy (trading or investing), and then identify the specific market entry strategy. While it is understood that many organizations will use several market entry strategies. Provide a justification for your response. A small Canadian gourmet foods company is looking to export to the U.S. for the first time. It wants to maximize profits, but does not have a lot of resources to devote to this new activity. It does not need to have control over the marketing and sales activities. It is willing to make slight adjustments to its product for the new market. It is ready to trade immediately and does not want to engage in substantial risk. As this is a new activity, it wants to be able to stop exporting quickly if the activity is not meeting its goals

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