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Question 4 8 Cecilia was the Director of Marketing. When the Director of New Product Development left the company, Cecilia persuaded the Vice President of
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Cecilia was the Director of Marketing. When the Director of New Product Development left the company, Cecilia persuaded the Vice President of Marketing to move the New Product Development group into Cecilia's area under her leadership. Cecilia was, therefore, the Director of Marketing and New Product Development and she had twice as many employees. To help her manage that unit, she further persuaded the VP of Marketing to let her hire two new Managers. Cecilia's new organizational responsibilities justified a new job title Executive Director and a raise. Cecilia has increased her power in the organization by:
being extremely effective at her job
getting to know the CEO
working harder than any of the other Directors
building a fiefdom
increasing revenue for the company
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