Question #4

A survey about social media reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media, as compared to 55% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,306 B2B marketers and 1,699 B2C marketers. The accompanying table summarizes the results. Complete parts (a) through (d) below. Click the icon to view the contingency table about social media use and marketers. Is a B2C marketer O Is a B2C marketer and plans to increase use of social media Is a B2C marketer and doesn't plan to increase use of social media Is a B2B marketer and plans to increase use of social media b. Give an example of a joint event. Select the correct choice below. i Contingency Table - X O Is a B2B marketer O Doesn't plan to increase use of social media Is a B2C marketer Increase Use of Business Focus O Is a B2C marketer and doesn't plan to increase use of social media Social Media? B2B B2C Total Yes 991 930 1,921 c. What is the complement of "Is a B2B marketer"? No 315 769 1,084 Total 1,306 1,699 3,005 O Is a B2C marketer O Plans to increase use of social media Doesn't plan to increase use of social media Print Done Is a B2B marketer d. Why is "B2C marketer and plans to increase use of social media" a joint event? O A. It is described by more than one characteristic. O B. There is more than one way it can happen. O C. The two characteristics are collectively exhaustive. O D. The two characteristics are mutually exclusive