Question 4 below: Refer to the Partial Least Squares Structural Equation Modeling (PLS-SEM) findings Table 1. Validity and Reliability Cronbach's Composite Average Alpha Tho_A Reliability Variance Ascription of Responsibility 0.84 Extracted 0.87 Awareness of Consequences 0.888 0.572 0.875 Biospheric Values 0.88 0.902 0.819 0.569 Intention to Minimize Energy Consumption 0.853 0.864 0.517 0.86 Pro-environmental Beliefs 0.872 0.895 0.869 0.588 0.882 0.902 0.574 Table 2. Fornell-Larcker Criterion Ascription of Responsibility AC AR BV 0.756 ESI EB Awareness of Consequences 0.743 Biospheric Values 0.754 0.534 0.735 Intention to Minimize Energy Consumption 0.719 0.659 0.571 Pro-environmental Beliefs 0.413 0.767 0.782 0.719 0.552 Note: AC - Ascription of Responsibility. AR - Awareness of Consequences. BV - Biospheric Values. ESI: Intention to Minimize 0.557 0.758 Energy Consumption. EB - Pro-environmental Beliefs Table 3. Heterotrait-Monotrait Ratio (HTMT) AC Ascription of Responsibility AR BV ESI EB Awareness of Consequences 0.807 Biospheric Values 0.582 0.907 Intention to Minimize Energy Consumption 0.732 Pro-environmental Beliefs 0.620 0.451 0.885 0.813 0.629 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences. BV - Biospheric Values. ESI: Intention to Minimize 0.624 Energy Consumption. EB - Pro-environmental Beliefs Table 4. Loading and Cross-Loading AC AR BV ACI 0.550 ESI 0.835 EE AC2 0.690 0.450 0.514 0.753 0.665 AC3 0.533 0.449 0.521 0.326 0.764 AC4 0.513 0.364 0.398 0.697 0.560 ACS 0.602 0.717 0.265 0.631 0.267 0.316 AC6 0.544 0.457 0.582 0.783 ACT 0.723 0.731 0.291 ARI 0.798 0.514 0.590 0.770 0.478 0.654 0.692 AR2 0.543 0.460 0.850 0.604 0.659 AR3 0.453 0.700 0.587 0.481 0.813 AR4 0.198 0.729 0.398 0.520 0.573 ARS 0.396 0.425 0.831 0.681 0.610 AR6 0.524 0.652 0.634 0.62 0.289 BVI 0.221 0.382 0.34 0.232 0.461 BV2 0.571 0.485 0.165 0.295 BV3 0.47 0.750 0.296 0.567 0.437 0.784 0.443 0.147 0.272BV4 0.398 0.508 0.702 0.299 0.396 BV5 0.291 0.567 0.777 0.246 0.372 BV6 0.375 0.634 0.710 0.286 0.486 EB1 0.643 0.619 0.555 0.467 0.788 EB2 0.728 0.601 0.518 0.444 0.771 EB3 0.538 0.500 0.403 0.410 0.811 EB4 0.683 0.570 0.441 0.490 0.892 EB5 0.514 0.369 0.139 0.334 0.720 EB6 0.540 0.420 0.187 0.419 0.779 EB7 0.437 0.719 0.650 0.349 0.473 ESI1 0.461 0.357 0.129 0.755 0.297 ESI2 0.491 0.280 0.174 0.735 0.453 ESI3 0.482 0.489 0.360 0.825 0.348 ESI4 0.666 0.453 0.266 0.778 0.615 ESIS 0.357 0.487 0.470 0.699 0.327 ESIO 0.505 0.549 0.507 0.802 0.446 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Interpret the Findings: i. Cronbach's Alpha (2.5 Marks) ii. Dillon-Goldstein's rho (2.5 Marks) Composite Reliability (2.5 Marks) iv. Average Variance Extracted (2.5 Marks) V. Discriminant Validity - Fornell-Larcker Criterion (5 Marks) vi. Discriminant Validity - Heterotrait-Monotrait Ratio (5 Marks) Vil. Loadings and Cross-Loading
