QUESTION 4 Mothercare is putting parents "at the heart" of its new campaign, marking the first major plece of advertising the retailer has done in more than 10 years. It has been designed to re-establish Mothercare as "the leading global specialist for parents" and "start a new conversation" around what Mothercare stands for today. It brings a lot of emotion into it and puts the parents back at the heart of the thinking. This communication tactic is also an example for which of the below tactic? A Brand B. Incentives C. Product D. Distribution