Question 4 Refer to the Partial Least Squares Structural Equation Modeling (PLS-SEM) findings below: Table 1. Validity and Reliability Cronbach's Composite Average Alpha Tho A Reliability Variance Ascription of Responsibility Extracted 0.849 0.877 Awareness of Consequences 0.888 0.572 0.875 0.887 Biospheric Values 0.902 0.569 0.819 0.853 0.864 0.517 Intention to Minimize Energy Consumption 0.860 0.872 Pro-environmental Beliefs 0.895 0 869 0.588 0 887 0.902 0.574 Table 2. Fornell-Larcker Criterion AC AR BV ESI Ascription of Responsibility EB 0.756 Awareness of Consequences 0.743 0.754 Biospheric Values 0.534 0.735 0.719 Intention to Minimize Energy Consumption 0.659 0.571 Pro-environmental Beliefs 0.782 0.413 0.719 0.552 0.767 0.557 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize 0.758 nergy Consumption, EB - Pro-environn mental Beliefs Table 3. Heterotrait-Monotrait Ratio (HTMT) AC AR Ascription of Responsibility BV ESI EB Awareness of Consequences Biospheric Values 0.807 0.582 0.907 Intention to Minimize Energy Consumption 0.732 0.620 0.451 Pro-environmental Beliefs 0.885 0.813 0.629 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize 0.624 Energy Consumption, EB - Pro-environmental Beliefs Table 4. Loading and Cross-Loading AC AR BV ESI ACT 0.550 EB 0.835 0.690 0.450 AC2 0.514 0.753 0.665 0.533 0.449 AC3 0.521 0.326 0.764 0.513 0.364 ACA 0.560 0.398 0.697 0.717 ACS 0.602 0.265 0.631 0.316 0.26 AC6 0.544 0.457 0.783 0.582 0.723 0.291 ACT 0.514 0.731 0.798 0.590 0.478 0.697 ARI 0.770 0.654 0.543 AR2 0.46 0.604 0.850 0.659 0.453 0.587 0. 700 0.813 0.481 1729 0.198 1520 0.39 0.573 0 396 0.425 0.610BV4 0.398 0.508 0.702 0.299 0.396 BV5 0.291 0.567 0.777 0.246 0.372 BV6 0.375 0.634 0.710 0.286 0.486 EB1 0.643 0.619 0.555 0.467 0.788 EB2 0.728 0.601 0.518 0.444 0.771 EB3 0.538 0.500 0.403 0.410 0.811 EB4 0.683 0.570 0.441 0.490 0.892 EB5 0.514 0.369 0.139 0.334 0.720 EB6 0.540 0.420 0.187 0.419 0.779 EB7 0.437 0.719 0.650 0.349 0.473 ESI1 0.461 0.357 0.129 0.755 0.297 ESI2 0.491 0.280 0.174 0.735 0.453 ESI3 0.482 0.489 0.360 0.825 0.348 ESI4 0.666 0.453 0.266 0.778 0.615 ESIS 0.357 0.487 0.470 0.699 0.327 ESIO 0.505 0.549 0.507 0.802 0.446 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Interpret the Findings: i. Cronbach's Alpha (2.5 Marks) ii. Dillon-Goldstein's rho (2.5 Marks) Composite Reliability (2.5 Marks) iv. Average Variance Extracted (2.5 Marks) V. Discriminant Validity - Fornell-Larcker Criterion (5 Marks) vi. Discriminant Validity - Heterotrait-Monotrait Ratio (5 Marks) Vil. Loadings and Cross-Loading
