Question $4$

The BCG matrix measures a firm$$s strategic business units $($SBUs$)$ according to two factors: the annual growth rate of the SBU and the SBU$$s market share relative to that of its largest competitor. According to this matrix, wildcats can be classified as $\_\_\_\_\_.$

I.

Relatively new products in the market$-$growth phase of their life cycle.

II$.$

Having a low market share and market growth possibilities are limited $($or do not exist at all$).$

III.

Well established in respect of market share, but few prospects exist for further market growth.

IV$.$

Having a relatively small market share and require a continued marketing effort just to retain their market share.