Question
Question 4 What must the process of segmentation offer you as a firm? (ONE OR MORE OPTIONS ARE CORRECT ) A) It has to provide
Question 4
What must the process of segmentation offer you as a firm? (ONE OR MORE OPTIONS ARE CORRECT )
A) It has to provide a clue for how best to serve those customers.
B) It has to identify specific customer needs so that you are able to design a unique value proposition that helps position the product for them.
C) It has to provide you with a sole segment so that you can focus 100% of your efforts on that one target.
D) It needs to help you estimate a specific customer segment's value so that you can decide how much money to invest in each segment.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
