Question 4:- Which of the following best explains what the "marketing concepts" means:

a) Firms should spend more money on marketing than they have in the past.

b) A firm`s main emphasis should be on the efficient utilization of its resources

c) All of a firm`s activities and resources should be organized to satisfy the needs of its customers--at a profit

d) A firm should always attempt to give customers what they need regardless of the cost involved.

Question 13:- The Milk manufacturers know that milk is mostly consumed by children in India. However, they would like to change this and make the milk acceptable and consumed by other age groups. And they also want increase the consumption of milk more number of times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

a) gender segmentation

b) benefit segmentation

c) occasion segmentation

d) age and life-cycle segmentation

Question 14:- The total number of items that the company carries within its product lines refers to the of the product mix.

a) width

b) depth

c) length

d) consistency

Question 16:- Some of the times company may offer a common marketing mix to product which have ________.

a) Product mix

b) Product consistency

c) Product width

d) Product length