Question 4

Which of the following best explains why Anheuser-Busch began making sanitizer before ExxonMobil?

		Shared activities
		Differentiation
		Economies of scope
		Economies of scale

Question 50

In the NYT article on venture capital, COVID is either a threat or opportunity based on

		Geographic location
		Size of the business
		Industry
		Life stage of business

Question 49

But in El Paso, Leonora Campbell pivoted faster and more furiously than everyone else. She has defied major shifts in technology and fashion to sustain her business for nearly three full decades. Now 65, she opened her Glamour Shots in 1991.

In 1997, ahead of the curve, Ms. Campbell moved her store out of the mall to a strip center about eight miles east of downtown. Other Glamour Shots owners told her she would fail.

But the strip center location better accommodated her mostly Spanish-speaking clientele. The larger store has room for the extended families she previously needed to turn away. Teams of young women in escaramuza charra uniforms can bring their horses to the studios back parking lot for team portraits. Without needing to keep mall hours, Ms. Campbell can also venture out to shoot quinceaeras.

And, when the Americas High School opened at around the same time, it offered her a contract to be the exclusive student photographer. With an endless stream of customers, Ms. Campbell wasnt that interested but she accepted, figuring she could cancel if it didnt work out.

Now she and her staff have contracts with 20 area high schools.

In Ms. Campbells Honda Odyssey (with nearly 200,000 miles on it), she and the team travel to photograph the underclassmen for yearbook photos. Seniors, accustomed to seeing the Glamour Shots logo on the staffs black polo shirts, also come down to the studio for their senior portraits.

Please answer the following questions based on the above excerpt

Ms. Campbell successfully navigated a major change in Glamour Shots' environment through

		Horizontal diversification
		Cost leadership
		Vertical integration
		Differentiation

Question 48

The merger of Fiat Chrysler and Peugot is a form of horizontal diversification.

		True
		False