Question $4$

Which of the following is a good example of a company having a social orientation?

Tom's Shoes ships a free pair of shoes to a child in a third world country for each pair sold in the United States.

A large company practices truth$-$in$-$advertising in all its TV commercials.

A bakery uses non$-$GMO ingredients in its products.

A non$-$profit organization raises money for a cause in which you believe.

Question $5$

Customer relationship marketing enables companies to

cultivate relationships with the community where the company is located.

build relationships with the target market to increase repeat sales.

gather data that provides insights into customer purchase behaviors.

strengthen relationships with customers they're trying to recapture.