QUESTION 4. You have been hired by Canadian Tire to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You are asked to present your 1-2page Executive Sum mary to the Senior Executive team. ANSWER :. Canadian Tire Corporation, Ltd. is a well-known retail chain in Canada. When LW . and AJ. Billes bought the Hamilton Tire and Garage in Toronto in 1922. they created the corporation. In 192?. the corporation was renarn ed the Canadian Tire Corporation. Stephen WEtI'I'l-DFE is the corporation's CECI. Marketing is a set of processes. institutions. and procedures for creating. conveying. distributing, and exchanging value-added offerings for customers. clients, partners. and the entire industry. A marketing roadrn ap, in other words. is a document that explains a company's marketing plan for the coming year. It includes marketing strategy, promotions. and advertising Canadian Tire's new marketing strategy 1. The company's marketing goals - The goals should be attainable and quantifiable. two characteristics associated with the acronym SMART. which stands for Specific. Measurable, Attainable, Relevant. and Time-bound. Canadian Tire's new goal is to become the retail industry's market leader in Canada. The corporation's goals would be to dram atically increase the target audience's awareness of the company's website. increase sales by 15%. and raise awareness of CTC's connections with both sports and grassroots projects in important cities