QUESTION 41 Financial ratio analysis is not necessary for non-profit organizations. O True False QUESTION 42 The GE matrix is composed of 9 cells. True False QUESTION 43 A "cash cow generates more profit than is needed to maintain its market position True False QUESTION 44 Good strategic decisions are based on good business information, especially good financial data. True False QUESTION 45 The four key control areas are: revenue, costs, profits, and customers. O True False