Question 412

Wholesalers sell only business-to-business products, while retailers sell primarily consumer products.

True

False

Question 422

Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold. This is called ________.

limited distribution

exclusive distribution

selective distribution

intensive distribution

retentive distribution

Question 432

Publicity is information about an individual, organization, or product transmitted through mass media at minimal charge.

True

False

Question 442

Limited-service wholesalers usually operate at a higher cost than industrial distributors because they deal directly with retailers.

True

False

Question 452

Which of the following statements about advertising in magazines is TRUE?

Advertising in magazines is a good short-term tactical tool.

Advertising in magazines has a low cost.

Advertising in magazines reaches a high market segmentation.

Advertising in magazines has little competition for attention.

Advertising in magazines requires a short ad-purchase lead time.

Question 462

The phrase that BEST describes the purpose of public relations is ________.

to persuade potential customers to buy products

to create and sustain brand recognition in the eyes of the general public

to create and maintain a relationship between the organization and its stakeholders

to inform the public about the products and services offered by an organization

to determine the appropriate pricing strategy for a line of products

Question 472

When companies give back to the community through donations or scholarship programs, it not only costs them money, but if often brings money into the company as well.

True

False

Question 482

The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives.

marketing mix

marketing toolbox

sales pitch

promotional mix

target market

Question 492

Although domestic market segmentation is effective, customized advertising campaigns to global markets are not segmented because marketers realize they do not work better.

True

False

Question 502

Advertising is important in the maturity stage of a business because it helps build mass brand awareness and brand association.

True

False

Question 512

Which of the following is the final step involved in a promotional campaign?

identification of target market

determination of strategy

evaluation and adjustment

implementation and execution

design of marketing message

Question 522

In supply-chain management, the logistics of obtaining all the necessary inputs, such as raw materials and supplies, that go into a production process is called ________.

inbound logistics

materials handling

outbound logistics

reverse logistics

second-party logistics

Question 532

When there is only one outlet for a line of products in a given geographic area, this is called ________.

exclusive distribution

selective distribution

intensive distribution

limited distribution

retentive distribution

Question 542

Which of the following is NOT one of the most recent trends in advertising?

infomercials

product placement

skywriting

global advertising

Internet advertising