QUESTION 41-44

41. 42. 43. 44. According to the mere exposure effect, consumers tend to expose themselves to others' opinions. prefer the familiar to the unfamiliar. expose themselves to others' emotions. prefer not to expose their emotions. prefer the unfamiliar to the familiar. EDP-PETE\" When a violin student purchased his violin, he cared most about affordability. Thus, he selected the cheapest violin available in the marketplace. Which of the following decision models did the consumer use in this case? elimination-byaspect model conjuctive model disjunctive model non-compensatory model lexicographic model EDP-PETE\" Twenty years ago, consumers did not think much about the performance of their athletic shoes. Today we are continually bombarded with newer and better products that will make us run faster and jump higher. This can best be thought of as an example of marketers creating a new actual state. creating a new idea] state. creating dissatisfaction with the actual state. attaching new associations to a schema. strengthening existing associations. {VF-PET?\" In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 70 percent and another group was told that it was 30 percent fat. Even though these two statements contain logically identical information, the \"lean" group produced signicantly more positive ratings than the \"fat\" group. This process is called perceptual mapping. retrieval processing bias. quality processing bias. 'aming effect. identical differentiation. {VP-PST.\