QUESTION 42 In which stage of the new product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio O screening and evaluation Idea generation O development O new product strategy development business analysis QUESTION 32 Areta ter purchased a gross (146) of silk shells each casting exactly 517. Although the only difference between the shells was color, when they were put on the floor, the primary colors were marked $25. the pastel colors were marked $28. and the black and white shells were marked 530. These prices were set most likely because O retailers using a price lining strategy will occasionally mark up items based on color, style, and expected consumer demand. O fewer people buy black and white shells. so the retailer has to charge a higher price to break even. O the primary colors were priced using a penetration strategy, the pastels were priced using a skimming strategy and the black and white shells were priced using prestige pricing, price lining is essentially the same as above, ator below market pricing. the retailer is using prestige pricing black and white shells are more elegant QUESTION 7 Groupthink occurs in a new product planning process when O someone suspects a problem with a product concept but is afraid to speak up because everyone else is so enthusiastic about it. Othere is too much competition among marketing managers, so no one is willing to share his or her ideas. O everyone has an opinion, but no one is willing to take charge and guide the discussion. O everyone has the same idea after using the brainstorming idea-generation technique. top management wants the new product to go forward regardless of what anyone else thinks