QUESTION 42 Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) competitive force impacting the marketing environment. O technological regulatory social O economic QUESTION 43 A live theater performance cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of O a value. O an idea. O a production. O a service O a utility. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro 41)) * & $ %\fQUESTION 40 A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school. He knows that any money he spends on a tutor will be worthwhile if he can improve his scores. He's heard that there is a great tutor in his local community but has no idea who she is. Marketing does not occur in this situation because there is no desire on the part of either party to satisfy its needs. two or more parties have unsatisfied needs. there is no way for each party to communicate with one another. neither of the involved parties has the ability to satisfy its needs. there has been no assessment of consumer wants and needs. QUESTION 41 Stephan was excited about his newly purchased laptop. It had all the features he wanted and was very fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing O cognitive dissonance O product conflict. O product uncertainty. selective discord. limited problem solving. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook ProO a utility. QUESTION 44 Magazines such as Fitness, Field & Stream, Golf Digest, and Health focus on how people live their lives, and thus all use a situational segmentation strategy. O geographic behavioral psychographic socioeconomic QUESTION 45 Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how _forces help improve or replace existing products and companies. O regulatory technological competitive legal O ecological Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro % & $