QUESTION 43 George and Alice Renfro decided to start a family business in 1990 to produce chowchow, a Southern regional food. To determine how they would price the chowchow, the Renfros had to examine (1) the demand for the product (e.g., would people eat store-bought?); (2) the costs of the jars for and bottling of the chowchow; and (3) the cost to distribute the product to area grocery stores. The Renfros are doing which step of the price-setting process? determining cost, volume, and profit relationships estimating break-even points and revenue points selecting an approximate price level setting the list price identifying pricing constraints QUESTION 44 When Amazon introduced the Kindle Fire tablet device at $199 while Apple was selling the lowest price iPad for $499, Amazon was using a _ pricing strategy. O price lining O loss-leader O skimming O penetration O BOGO Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro @ $ % & * W# N 4 5 6 8Textbook Marketing (14th ed.) by Kerin and Hartley published by McGraw-Hill, 2019 (ISBN # 1-259-92404-1).QUESTION 44 When Amazon introduced the Kindle Fire tablet device at $199 while Apple was selling the lowest price iPad for $499, Amazon was using a pricing strategy. O price lining O loss-leader skimming penetration BOGO QUESTION 45 The pricing approach that estimates the price that ultimate consumers would be willing to pay for a product; works backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers is referred to as target pricing. product feature pricing. cost-plus fixed-fee pricing. cost-plus percentage-of-cost pricing. O cost-benefit pricing. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro ") ) $ % & W# 4 5 6 8 CO