QUESTION 45-50

L 45. Someone asks you a question and you are not really listening; however, when you w \"What did you say?" you can play back what they actually said. This is an example of memory. a. imagery b. semantic c. iconic d. discursive e. echoic 46. There are two types of long-term memory: iconic and echoic. discursive and imagery. autobiographical and semantic. iconic and imagery. semantic and discursive. sup-99's 47. Endowment effect is known as consumers placing a higher value to a product that they own than to the same product that they don't, e.g., consumers are Willing to accept a higher amount of money to sell a product than the amount that they are willing to spend to purchase the same product. Which of the following features of Prospect Theory value function can you use to explain the endowment effect? a. The value function is concave in the domain of gains. b. The value function is convex in the domain of losses. c. The value function has diminishing returns in both domains of gains and losses. d. The value function is steeper for losses than for gains. 48. Which of the following statements regarding memory is not correct? a. A piece of information is more easily remembered when it is positioned at the beginning of a presentation. b. A piece of information is more easily remembered when it is positioned at the middle of a presentation. c. A piece of information is more easily remembered when it is positioned at the end of a presentation. d. The mode of information presentation (e.g., oral or visual) inuences which pieces of information are more likely to be remembered. 49. _I_n__(_)_1_'_(_1_e_r___t_9_ maximize the chance of being considered when consumers engage in internal search, marketers want to position their brands as far away from the prototype as possible. to maximize preference dispersion. as close to the category prototype as possible. at the beginning or the end of a consideration set. near the end, but not last. sup-99's 50. Which of the following elements is an example of central cues in the Elaboration Likelihood Model? the endorser of the product in an ad is physically attractive humor in the ad improves consumers' evaluation of the ad arguments of superior product attribute number of arguments repetition of information sup-99