Question 4:Vision Communication Strategies

Recommend differentcommunication strategiesand the purposeof the communication that the leadership team of Mahindra & Mahindra can employ to communicate its change vision and change execution effortseffectively to the employees in these two scenarios:

• Before the change, i.e., before any short-term project is undertaken.
• During the change, i.e., after a short-term project is successful and the management plans to scale upthe change to the entire organisation.
• List and elaborate on two elements of an ideal vision communication.

Is there a possibility for an alternative explanation with steps be prepared based on existing explanation provided .

Answer.

A. Establishing a sense of urgency - change champions bring the urgency by burning platform -open minded to staff - supported by credible figures.

B) forming a guiding coalition - building team with power leadership qualities expertise and credibility C) Develop a strategic vision and initiative which -inclusive logical passionate and flexible -short and crisp description - positive meaning D) convey the vision for a buy-in Communicating the change vision Authentic- use of previous success stories simple- can be explained in five minutes or less repetitive and multichannel - communicated often and by all modes engaging- employee involvement in the change process Consistent- action and vision in sync. Question 5b Techniques during the change- 1. Empower others to enact- - Analyze processes and the overall structure of the organization to avoid any roadblock by ADKAR change model & Kubler-Ross change curve. 2. Generate short term wins -create a sense of accomplishment - Boost the team's morale - build the momentum for change. After the short term project success for Mahindra & Mahindra 1. Sustain acceleration - channelizing the short term victories (kaizen- Technique) - continuing to communicate the vision and delivering benefits 2. Incorporate changes into future - talking about progress every chance you get - Tell success stories about the change process - incorporating new norms and values when selecting and hiring new talent etc.