Question
QUESTION 5 [10 MARKS] Considering the recent interest in governance and ethical leadership shown by society, government and the private sphere, your organisation has a
QUESTION 5 [10 MARKS]
Considering the recent interest in governance and ethical leadership shown by society, government
and the private sphere, your organisation has a vital interest in ensuring that it does not harm the
environments of the places it operates.
Your department has a role to play in this, because any messaging about your company's products
is the first line of contact that the consumer has with the product. As the manager you must ensure
that the department practices socially responsible marketing communication, whether on social media
or any other communication platform.
Discuss five ways in which your department ensures that any communication related to the company
and its product is socially responsible.
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