QUESTION 5 [10 MARKS]

Considering the recent interest in governance and ethical leadership shown by society, government

and the private sphere, your organisation has a vital interest in ensuring that it does not harm the

environments of the places it operates.

Your department has a role to play in this, because any messaging about your company's products

is the first line of contact that the consumer has with the product. As the manager you must ensure

that the department practices socially responsible marketing communication, whether on social media

or any other communication platform.

Discuss five ways in which your department ensures that any communication related to the company

and its product is socially responsible.