Question 5 (15 points) Dell Corporation needs to establish a product sales forecast for the Ottawa, Canada Market using the ATAR method for their 2-in-1 Inspiron 12 Tablet computer for the next 2 years. This tablet model will be targeted adults in the 25-55 age range that in the "power users" segment. Here is the market segment data to establish the market potential number: 1,120,726 people living in Ottawa region; 50% of which are between 25-55 years old, and 15% of this age group are "power users". Buyer intention market research projections results are: 15% of the market indicated that they definitely intend to purchase, 29% indicated that they would probably purchase, 21% indicated they might purchase, 23% indicated they probably will not purchase, and 12% indicated they definitely will not purchase. The expected awareness level based on a targeted promotion campaign will be 45% by market launch, and this tablet will be available to 85% of Ottawa occupants. Dell expects 10% of the initial customers who buy will purchase a 2nd Inspiron 11 3000 2-in-1 model tablet within 2 years for other members of their family or for business use. Calculate and choose the correct sales forecast # below including one repeat "selling cycle": 8,565 O 7,777 30,586 9,149 MacBook Air Question 5 (15 points) Dell Corporation needs to establish a product sales forecast for the Ottawa, Canada Market using the ATAR method for their 2-in-1 Inspiron 12 Tablet computer for the next 2 years. This tablet model will be targeted adults in the 25-55 age range that in the "power users" segment. Here is the market segment data to establish the market potential number: 1,120,726 people living in Ottawa region; 50% of which are between 25-55 years old, and 15% of this age group are "power users". Buyer intention market research projections results are: 15% of the market indicated that they definitely intend to purchase, 29% indicated that they would probably purchase, 21% indicated they might purchase, 23% indicated they probably will not purchase, and 12% indicated they definitely will not purchase. The expected awareness level based on a targeted promotion campaign will be 45% by market launch, and this tablet will be available to 85% of Ottawa occupants. Dell expects 10% of the initial customers who buy will purchase a 2nd Inspiron 11 3000 2-in-1 model tablet within 2 years for other members of their family or for business use. Calculate and choose the correct sales forecast # below including one repeat "selling cycle": 8,565 O 7,777 30,586 9,149 MacBook Air