Question
Question 5 (18 marks) SC Johnson distributes their OFF! Clipon product through retailers. Based on current pricing strategy, they recommend each retailer sell each OFF!
Question 5 (18 marks)
SC Johnson distributes their OFF! Clipon product through retailers.
Based on current pricing strategy, they recommend each retailer sell each OFF! Clipon for $8.99. Each retailer purchases the OFF! Clipon from SC Johnson for $4.00 (wholesale price) and SC Johnson's variable costs are $2.07.
a)What is SC Johnson's contribution margin on the sale to the retailer? (3 marks)
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
