Question 5 (18 marks) SC Johnson distributes their OFF! Clip.onTM product through retailers. Based on current pricing strategy, they recommend each retailer sell each OFF! Clip.on TM for $7.99. Each retailer purchases the OFF! Clip.onTM from SC Johnson for $4.00 (wholesale price) and SC Johnson's variable costs are $2.07. a) What is SC Johnson's contribution margin? (3 marks) b) What would be the retailer's contribution margin, based on recommended retail price of $7.99 per unit? (3 marks) c) Determine the volume hurdle for a retailer if they run a price promotion for the OFF! Clip-on product and decrease the $7.99 retail price by 15%? Show your calculations! %VH -$ACM/New $CM (10 marks) 10 Words 1548 of 1930