Question
Question 5 (2 points) ListenReadSpeaker webReader: Listen A company paying for a keyword on Google is using which type of outbound media? Question 5 options:
Question 5 (2 points)
ListenReadSpeaker webReader: Listen
A company paying for a keyword on Google is using which type of outbound media?
Question 5 options:
| Owned media |
| Earned media |
| Paid media |
Question 6 (2 points)
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The functions of a distribution channel involve the following aspects of the offering:
Question 6 options:
| Product delivery |
| Collecting payments |
| Delivering incentives |
| All of them |
Question 7 (2 points)
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Tension between a manufacturer and a retailer (is commonly referred to as:
Question 7 options:
| Vertical channel conflict |
| Horizontal channel conflict |
Question 8 (2 points)
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Disintermediation (eliminating intermediaries between the company and its customers) leads to eliminating the functions performed by these intermediaries, thus enabling the company to be more cost-efficient.
Question 8 options:
| True |
| False |
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