Question 5 (2 points)

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A company paying for a keyword on Google is using which type of outbound media?

Question 5 options:

	Owned media
	Earned media
	Paid media

Question 6 (2 points)

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The functions of a distribution channel involve the following aspects of the offering:

Question 6 options:

	Product delivery
	Collecting payments
	Delivering incentives
	All of them

Question 7 (2 points)

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Tension between a manufacturer and a retailer (is commonly referred to as:

Question 7 options:

	Vertical channel conflict
	Horizontal channel conflict

Question 8 (2 points)

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Disintermediation (eliminating intermediaries between the company and its customers) leads to eliminating the functions performed by these intermediaries, thus enabling the company to be more cost-efficient.

Question 8 options:

	True
	False